Just.... WOW

https://cyclingtips.com/2018/04/photo-gallery-2018-paris-roubaix/

Knowing who is behind the brand...

...this post is brilliant especially the last paragraphs:

https://blog.3t.bike/2018/01/677/1x-work-pros/

good read for the trainer ;)

http://forum.slowtwitch.com/forum/Slowtwitch_Forums_C1/Triathlon_Forum_F1/Why_do_athletes_like_to_be_sponsored%3F_P6600408/